.June 9, 2025 – The CEO of Hooman Pouya Electric highlighted the most critical challenge facing domestic producers in Iran’s medical equipment industry: prolonged and cumbersome bureaucracy in obtaining product licenses. He explained that securing regulatory approval for each device can take between one to three years, significantly hindering innovation and market entry.

Unlike international competitors, such as Chinese manufacturers who can quickly update their technology without excessive administrative hurdles, Iranian companies must undergo a lengthy relicensing process even for minor product modifications. This has led to delays, with some products never reaching the market due to protracted approval times, resulting in wasted resources and researcher frustration.

The CEO called on the Ministry of Health to place greater trust in companies whose products have a proven track record in the domestic market and to streamline the licensing process. He noted that a single device test can take up to six months, causing further backlogs.

Despite these obstacles, the company is initiating exports to countries such as Iraq, Oman, and Afghanistan. Their knowledge-based approach has enabled the design of devices that significantly reduce after-sales service costs, making them popular among healthcare centers. The company manufactures advanced dermatology laser systems that rival foreign products in quality and have been well received in the local market. While prices are similar to imported devices, the lower cost of after-sales service provides a major competitive advantage.